Cutwater’s Master distiller Yuseff Cherney wanted to use his own spirits and mixers to make great-tasting cocktails that were portable, and that’s how Cutwater Spirits came to be.įollowing leadership roles at Ballast Point before it sold to Constellation Brands in 2015, Kight and Cherney established Cutwater as a distiller first in order to produce bottled spirits that would serve as the base for its canned cocktails. Cutwater started out only distilling spirits, said Balakrishnan, and canned cocktails came later. This includes tequila, vodka, rum, gin, whiskey, mezcal and liqueur. And, we are reaping the benefits.”įounded in 2017, Cutwater offers over 20 canned cocktail beverages made from its own portfolio of 23 bottled spirits. People who consume cocktails have been confined to grocery stores and other big box retailers for their drinking needs. “COVID has been kind of significant in the growth. “By default, we were already growing fast, but you layer that with the convenience of a can on top of that, it helped us get some additional traction,” he said. He added that 97% of the company’s revenue last year was from sales of canned drinks.
Overall, Drizly reports the RTD segment has grown 416% in share of sales year-over-year.Ĭutwater Spirits, the biggest distillery in San Diego County – and arguably in all of California – will most certainly continue to lead the growth.Įarl Kight, co-founder of Cutwater, told San Diego Business Journal last year the company’s success, particularly during the global shutdown, was partially a result of convenience. “By the end of 2021, Cutwater will be sold in all 50 states,” he continued.Īccording to Drizly, the alcohol ecommerce platform that was recently acquired by Uber for $1.1 million, the RTD growth is expected to continue accelerating through the end of this year. Cutwater’s Tequila Margarita is one of the company’s top 10 category drivers, as per reports, more than doubling its case count to 735,000 in 2020. We have also released additional canned cocktails nationwide, including a rum-based pina colada and vodka transfusion as well as two regionally-specific cocktails – orange vodka smash and huckleberry vodka spritz. This year, we’ve expanded Cutwater’s national margarita offerings by introducing new fruit-forward variations including mango, strawberry and peach as well as frozen margarita cocktail pops. “In 2021 we built upon the success of our award-winning classic margarita RTD, which is up by over 200%. “The RTD (ready-to-drink) category is on fire – as a leader within the space, we intend to grow faster than the category,” he said. California represented nearly 50% of its total business, according to Shreyas Balakrishnan, president.
This according to IWSR, or International Wines and Spirits Records, which tracks overall consumption and trends in the beverage alcohol market.Ĭutwater Spirits, the Miramar-headquartered distillery known for its lineup of canned cocktails, continues to bear the fruit.After experiencing tremendous volume growth during the second half of 2020 compared to the first, the eight figure multi-million-dollar company finished the year by nearly doubling its revenue compared to 2019. Driven by consumer demand, the ready-to-drink category in the United States recorded growth of 62.3% in 2020, in spite – or as a result – of the pandemic.
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